Live –
Work – Play
Welcome to Heartland Retail Center’s
Marketplace. A 500,000 sq. ft. mixed-use
center in on Exit 61 & 1-90 (Gateway to
Mt Rushmore) now called Elk Vale Road.
This is the heart of Rapid City’s new
southeast/west connector. Development
is non-stop along Elk Vale Road which is
part of a new federally funded highway
called the Heartland Expressway, part of
the Ports to Plains Corridor. This
important new highway connects Rapid City to Denver, linking
I-90 to I-80, I-76, and 1-70. Exit 61 is
the direct route to Mt Rushmore where
over 5 million tourists visit annually.
Elk Vale carries increasing commuter
traffic to the area’s largest employers.
It routes to Ellsworth Air Force Base in
Box Elder where the air force is
relocating the new financial center with
500 incoming transfers to the area.
Exit 61 also is the direct 1-90 route to
Rapid City Regional Airport. Recent
commercial construction at this exit
totals over 50 million sq. feet, 2 new hotels and
water park with 2 new hotels incoming.
The marketplace will eventually be home
to nearly 500,000 square feet of retail,
office, hotel and entertainment space.
Whether you’re interested in purchasing
or leasing, or would like to talk
about a custom building designed to suit
your needs, there’s never been a better
opportunity for your business to get in
on the ground floor of a truly visionary
concept. You’ll join businesses such as:
• McDonalds,
Arby's, Conoco Station, Sleep Inn,
and SD’s 2nd higher education center.
• Pad Sites and inline space available,
Elk Vale frontage available
• Flexible parcel size options, will
build to suit, can subdivide, joint
venture
• Located across from Cabela’s, future
automotive row, he new
light industrial parks, the future
international soccer complex, LaQuinta,
Fair Field and Watiki Water Park, Flying J
Truck Stop, Tractor Supply, Black Hills
Visitors Center, and more.
Shopping.
Dining. Entertainment. Recreation.
Heartland Retail
Center’s Marketplace, currently under
construction, will be the very heart and
soul of Northern Lights neighborhood. An
unrivaled social and commercial hub for
not only Rapid City and Box Elder but
also for the rest of the Black Hills as
it sits on Exit 61 & 1-90 which is the
Gateway to the Black Hills and Mt
Rushmore where more than 4 million
tourists visit annually. It is also
located on the Heartland Expressway
connecting Mexico to Canada and linking
other federal highways. For Rapid City
and Box Elder, Heartland Retail Center
and Northern Lights Community offers a
unique environment for both established
business owners and budding
entrepreneurs. Prime opportunities still
exist for shops, neighborhood services,
and professional service firms.
Traditionally hard-to-find small office
suites are also being planned.
Economic
Opportunity
• Establish Heartland Retail
Center as a major
regional center for jobs, students,
emerging companies that compliment
tourism, Rapid City Regional Airport,
nearby employment centers, Ellsworth Air
Force Base and Box Elder as well as the
vast need for residential retail needs;
• Make public investments in
infrastructure and site amenities that
attract private and public investment;
• Seek private and public partners for
demonstration projects to reduce capital
investments
• Promote a broad mix of land use types,
densities and prices to encourage
economic and social diversity;
• Incorporate advanced
telecommunications, transportation and
other technologies;
• Use on-site environmental and open
space features to create amenities; and
• Provide cost-effective public service
delivery through efficient land use
patterns.
Social
Equity
To enhance social, economical and
cultural diversity in and around
Heartland and Northern Lights
Create opportunities for small
businesses and minorities
Provide quality neighborhood schools and
opportunities for life long learning
Provide jobs and training for diverse
work-force and entrepreneurial
opportunities for local residents; and
Facilitate development of housing
options to meet the needs of a broad
range of household types and incomes.
Community
Vision/Values
Key features of the Vision
The development plan assigns
approximately 75% of the sits to
development and 25% to a mix of open
space uses. The districts each contain
an identifiable center and emphasize the
integration of employment, housing and
education and walkable scale. The plan
reinforces Heartlands role as a regional
employment center, but through the
creation of compact, accessible
communities that integrate uses and
create strong ties between Heartland,
Northern Lights and the surrounding
community and other subdivisions.
Any development plan must provide a
degree of flexibility and will vary as
development proceeds. What are the most
important to establish now are the basic
character of the site’s mixed use
districts and the basic community
infrastructure, open space, civic sites,
and other elements of the public realm
which will guide long-term development
of this site.
The plan describes a community that is
different in important respects from all
of the other suburban and urban infill
projects in our area.
*Linking the physical plan with people
through the integration of economic and
social objectives with development.
The challenge is not simply to fill
available land or building, it is to
create a successful community for the
people. Creation of a new job base
provides an important opportunity to
increase and diversify employment
opportunities in the city and county.
Job creation must be accompanied by a
commitment to education, skill
development and entrepreneurial for
disadvantages and minority population in
our community. The 1-90 corridor,
Heartland Expressway, the new southeast
and west connector provides significant
opportunities for creating
manufacturing, light industrial,
assembly and distribution base for the
area. These areas also offer rail
service and development opportunities.
The area around Heartland and Northern
Lights will become a regional
destination offering a mix of shopping,
retail, office, entertainment, sports,
tourism, destination shops and other
uses.
Commercial Land Sales & Development
Information
Doyle Estes
605-209-2535
doyle@esteslawfirm.com
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